About the Authors
This book is written by two industry veterans who have spent their careers at the forefront of
B2B innovation and social media transformation.
Together, Colin and Daniel bring a wealth of expertise, practical insights, and real-world examples to guide you on your journey to becoming a Social B2B Organization.
Colin Day is the Managing Director, EMEA, and Vice President of Business Development at Oktopost. With over 35 years of experience in MarTech and FinTech, including 18 years at FIS, Colin is a seasoned expert in driving growth through innovative go-to-market strategies and scaling global operations. At Oktopost, he leads EMEA activities and develops strategic partnerships, including OEM and reseller channels, to expand the company’s footprint.
Daniel Kushner is a recognized thought leader in B2B social media marketing and the CEO of Oktopost, a leading social media management platform for B2B companies. With a decade of experience helping organizations leverage social media to drive measurable business results, Daniel has a unique perspective on how marketing, sales, and customer success can align to create a seamless buyer journey. Under his leadership, Oktopost has empowered countless B2B companies to build trust, generate leads, and grow their brands.